Find your best fit! Book a fitting

Celeste in Detail: the design of a non-wired full cup bra

Blog hero image Celeste
Just Briefly

Goddess Lingerie have given a fantastic breakdown of what makes Celeste a brilliant bra! At some point you think that “surely a bra is a bra” right?! There’s so much more that goes into bra design than fabric, a sewing machine and an idea. The amount of technical knowledge and experimentation that occurs until a design ‘ticks all the boxes’, is outstanding. With high levels of support, shaping and comfort, Celeste could be your new best fit.


March 31, 2022



“We want you to not just look your most amazing self but feel your absolute best too, and you told us that your biggest issue with soft cup bras was the side boning – so we removed them! We went back to the drawing board and redesigned the soft cup bra. So instead of the side boning, our new Celeste bra has a unique full circular foam sling and a wide elasticated underband proving you with all the support you need."

"So you still get the same great Goddess fit and lift but without the wires!"

Goddess Celeste Non-Wired Bra
Goddess Celeste outer details
"Never compromise on fit, even with a soft cup bra you can feel confident knowing you’re completely supported while still enjoying maximum comfort."

"The soft simplex cups teamed with the deep hook and eye and raised back provide shaping and smoothing without the need of wires or boning. It’s a new shape for us and we’re excited to share it with you."

Goddess Celeste internal structure
Celeste 1
Projection and definition to rival any underwired bra
Celeste 2
Firm yet comfortable back support! A smooth profile.
Celeste 3
"Minimalist look" with maximum shaping
Celeste 4
Explore more Goddess...
Goddess’ “Celeste collection took us back to the drawing board, with the challenge to create an easy-wearing soft cup bra, which champions comfort without sacrificing on both shape and support. With an innovative cup design and dual strap adjustment feature, we are really excited to share with you the final product.”
Head of Goddess Design

Give Celeste a try, shop online! Or, if you need our help in store, come see us! x

Book a Fitting

Find something else to read...

more "Just Briefly..." thoughts & articles from the blog

See all posts
Blog hero image August Clearance 2022
Stop in the name of CLEARANCE!
January 22, 2024
Products Shop News & Events
Blog hero image Swimwear styles
Get out of your comfort zone
July 22, 2023
Products Fitting Health & Beauty
Blog hero image Staff training
We learn best when it's fun!
July 04, 2023
Fitting Shop News & Events