Fitting & Size Guide
What does a good fitting bra look like?
Putting on your bra
You can only tell if your bra is the right size once it has been put on correctly.
The best way to put on your bra is to put your arms through the shoulder straps, then while holding the bra at the hooks and eyes, bend slightly forward and let your breasts sit in the cups. Do up the bra behind your back, with the hooks and eyes on the loosest fastening, so as the bra stretches over time you can tighten it.
Once the bra is done up, you need to scoop your breast tissue fully into the cups, within the underwires.
To do this on one side: first - hold the underwire under the cup with your fingers and, with your opposite hand, reach into the cup and lift your breast tissue up and into the cup so your breast is sitting within the wires. Repeat on the other side. Then take your two index fingers, place them inside the centre of your bra, where the wires meet; and do a little swoop up across the top of the cups to smooth them out.
The band should follow a horizontal line around your body, and be firm but not too tight when done up on the loosest hook. You should be able to get two fingers underneath the back. If it is riding up your back in a curve, first check that the straps are not too tight then go for a smaller band size. If it is uncomfortably tight, go for a larger band size.
The wires should sit flat against your rib cage, in the centre of your bra, and on the side. If there is fabric gaping or puckering, try a smaller cup size. If you are coming out of the top or sides of the cup, go for a larger cup size. If you are coming out the bottom of the bra, try a smaller band size and larger cup size.
Adjust straps to a comfortable tension. They shouldn’t leave a painful red mark. Straps are there for balance, rather than being relied on to provide all the support. Most of the support should be coming from the band, or the cradle of the bra.
What are equivalent cup sizes?
Bra sizing isn’t as straightforward as you might think. If your bra size needs correcting, you most often need to adjust both the number AND the letter of your bra size to get the right fit. Otherwise, if you are wearing a 14DD and size down to a 12DD to get a firmer fit, the cup size will actually become smaller too.
The best place to start is here: find your ‘best-fit’ bra size in the grid below. Your equivalent sizes are those on either side. These keep your cup size the same volume but allow for bra styles that are a firmer or looser fit than the norm; or, if you have changed size and need more, or less room around your torso.
e.g. A 14DD is the same volume of breast tissue as a 12E or 16D
Bra too firm – move to the size on the left.
Bra too loose – move to the size on the right.
Working out your size using measurements
Measure around your body just underneath your bust, keeping the tape measure firm and straight. We would prefer the measurement in inches, but we can convert from centimeters for you.
Measure across the fullest part of your bust while wearing your best fitting, non-padded bra, again keeping the tape measure straight the whole way around.
Provide us with these measurements and we’ll do
all the thinking for you. When using a measurement chart, there are
more cases where the rules don’t work, than when they do. We’d love for
you to get in touch once you have taken your measurements, so you can
benefit from our expertise and product knowledge. That way we will
maximise our chances of having you feeling amazing in the correct size, the first time.
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