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Lingerie Collection & Bra Style Advice

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    Discover your style

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    New Lingerie Arrivals
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    Our Top 20 • Bestsellers
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    Underwired Bras
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    T-Shirt Bras
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    Non-Wired Bras & Bra Tops
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    Strapless & Convertible Options
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    Sports Bras • All Styles

    The Fitting Room are your bra fit specialists!

    Enjoy shopping a wide range of beautiful, quality bras in D-K cup sizes, alongside non-wired bras, bralettes, and products for after mastectomy surgery. Our skilled Bra Fitting Specialists can help you find your best bra size & style for any occasion. Experience our expert bra fitting service - either in person, or through our guidance online. Enjoy unwrapping a parcel of lingerie that will leave you feeling wonderful.

    Uniquely You • More Essentials

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    Our Sports collection

    Does your sports bra pass the bounce test?
    Do you need a vibrant colour or print to get you feeling motivated? Check out our range of wired and non-wired sports bras...

    Size 20+ Bras

    A curated collection of bras from our favourite plus-size lingerie brands: Elomi, Sculptresse, Goddess and more...

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    How is your knicker drawer looking?

    Two reasons to buy new briefs:
    1. To have a gorgeous matching set!
    2. Because you can never have too many!
    Shop the range...

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    Maternity & Nursing Lingerie

    Pregnancy and early motherhood is a time of life when breasts alter in size and shape, often more than once! The world of nursing bras and changing bra sizes can be bewildering for new mothers. We are here to help. Our fitters will give you advice about when you need maternity and/or nursing bras, what size to get, and basically guide you through the process. Not to mention that we have a fantastic size range, focusing on cup sizes D-K. Having a comfortable and supportive bra takes one stress out of a few months filled with rapid change and challenges, alongside plenty of joy of course!

    We have compiled a lot of that advice here too, have a read...

    Maternity Lingerie Collection & Fitting Info
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    Post-Mastectomy Lingerie

    Often women don't know where to start after having mastectomy surgery. "What kind of bra do I need?" "What does a prosthesis look and feel like, and what is best for me?" We are a one-stop-shop for bras, prostheses and swimwear after mastectomy surgery. Our fitters take the time to explain the process of what works best and why, and to make sure you are totally satisfied with what you choose. We also know all about the funding from the Ministry of Health, so can guide you through that process as well, and usually make the claim on your behalf.

    As much as possible we have collated the information that is relevant to this process, alongside our own advice and recommendations...

    Post-Mastectomy Collection & Fitting Info
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    Sports Bras

    Having a good fitting sports bra is a top priority! Sometimes our customers say to us, "I just wear an old bra for sports". Honestly, this is not a great idea. When exercising, breasts obviously move and bounce more than other times. Having a supportive and comfortable sports bra will make all the difference to your enjoyment of physical activity. We have award-winning high impact sports bras up to JJ cup size, and getting a great fit is a 'game-changer' for fuller-busted women when exercising.

    Sports Bra Collection & Fitting Info
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    The right bra can change your life!

    “The Day My Life Changed! I was recommended a boutique bra shop in Christchurch with bras for the well endowed. I made a trip there and made it a priority to visit the store. After walking in and chatting to the store assistant I immediately felt like she was invested in my fitness journey and finding the right bra for me. This purchase was the start of a transformation I have spent years dreaming about. I’ve bought two since my first and am buying a fourth ASAP!" • Devon

    "What a beautiful shop and amazing staff! Nothing was too much trouble and I was delighted to experience their super professional fitting service!! Absolutely would recommend this wonderful shop - just wish you were in Wellington!! Online is the next best thing! Thank you." • Wendy

    Great place to go for a fitting. It's more than shopping, it's an experience. Staff are super helpful. Once they realise the style that works best for you, they will show you all they have in that range. Love this place. You can also get a swimsuit there with built in bra...and a good variety sizes. • Vicki

    Spotlight on Prima Donna

    Fashionable and luxurious designs with impeccable support!

    View all Prima Donna
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    finding your best fit

    Need our help in person? Book a fitting.

    Estimate your size using our Fitting & Size Guide.

    Sports, Maternity & Post-Mastectomy: Info & advice.

    Can’t come into store? Arrange a virtual fitting.

    Our Lingerie Brands

    Here are a few of our favourites...

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    Our Brands Elomi
    Our Brands Fantasie
    Our Brands Panache
    Our Brands Prima Donna
    Our Brands Freya
    Our Brands Panache Sport
    Our Brands Hotmilk
    Our Brands Cleo
    Our Brands Sculptresse

    "Just Briefly..."

    Welcome to our Blog. Make yourself comfortable & have a read...

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